Why Is It Important for Businesses Take Advantage Of The Technology Available To Them?

By Mark Halberding

The businesses which are operating today have all survived because they've taken advantage of the technology around them. Technology such as social networks is imperative for businesses, as they can build
up a following for their company with people who may visit them once but want to know more about them. A business can build up a personality and community on their social network, not only building a relationship with those who support them as a business, but also advertising their company to those who may never have heard of them.
In the future, augmented reality is going to be a huge part of marketing a business, and companies will need to adapt their marketing campaigns to include this. New glasses which present different images layered over reality will be able to read augmented reality codes outdoors and play the advertisement intended for them. These codes might be rentable, and a business could produce adverts which will be played around the country at different points during the year.
These augmented reality glasses will store a person's online profile, which will be useful for companies when they create their advertisements. The technology is set to become so advanced that advertisements will alter slightly to display a person's name in them as they walk past, or even call to them to get their attention fully focussed on their advertisement. The main issue with this is that advertisements will all be calling at the same time, meaning people might resort to not wearing the augmented reality glasses while outside in the high street.
Businesses can also use these technological advances to boost their own efficiency. A system which automatically translates commented on a video stream would be useful when viewing a product demonstration from another country, and will also help build strong relationships overseas regardless of language. Meetings can also be had from anywhere with the help of the augmented reality glasses, as they will show the video feeds of others in the meeting in a screen display which makes for easy viewing. People can talk and be heard and there's no reason they wouldn't be able to be part of the conversation, even if they're simply listening to it while doing the coffee run for everyone else, with their mike on mute to block out the sounds of life outside the office. These advances will help many businesses in the future, but they need to make the effort to notice them and take advantage of them to benefit from them.

Mark Halberding has interviewed many business owners and found that they refuse to use any of the new technology being developed. He finds this odd because something as simple as sales rep mobile tools can cut business costs by a huge percentage, making them well worth investing in.